Scheduling posts on Instagram is a game-changer for businesses and creators looking to maintain a consistent online presence without having to manually post every day. While Instagram doesn’t yet offer native post-scheduling directly within the app, there’s a powerful tool called Meta Business Suite that makes this process easy—especially for Instagram business and creator accounts.

As businesses evolve, marketing becomes more complex. Companies are expected to stay ahead of trends, navigate digital transformation, and build strong, authentic connections with customers—all while managing tight budgets and limited resources. For many businesses, especially small to medium-sized enterprises (SMEs) or startups, hiring a full-time Chief Marketing Officer (CMO) may seem out of reach, or just unnecessary. This is where a fractional CMO comes in—a part-time, on-demand marketing leader who brings high-level expertise without the hefty salary of a full-time executive.

From automation to personalised content generation, artificial intelligence (AI) tools have become game-changers in helping businesses improve their marketing efforts, and helping marketers to deliver more, and faster, than ever before.

Which begs the question: do businesses still need a marketing plan? Or is the plan simply to use AI? 

Success isn’t just about crafting catchy slogans or running impactful ad campaigns. To truly excel, marketers need a comprehensive understanding of both short-term and long-term business goals. This dual perspective not only enhances campaign effectiveness but also aligns marketing efforts with the overarching business strategy. Here’s why it’s essential for marketers to grasp both types of goals.